about me
PT-BR
✷ Flavia Pouillies
Head of Design · UX & Brand Strategy · Product Design
Multidisciplinary design leader with 10+ years of experience across communication, product design and branding, with a strong background in digital health and education. I specialize in connecting UX, brand strategy and product to deliver experiences that are visually coherent, usable and aligned with business goals.
I have led and structured design teams, built and scaled design operations, and driven global design system initiatives across web, app and marketplace environments. Curious, collaborative and strategic, I combine design leadership with hands-on execution.
Brazilian & Portuguese citizen · Eligible to work in the EU · Open to remote roles
design leadership
✷ design org design & team structuring
✷ people management, mentoring & career growth
✷ designops, processes & ways of working
✷ stakeholder management & executive communication
✷ design governance & consistency across products
product & strategy
✷ product discovery & problem framing
✷ ux strategy for digital products
✷ roadmap collaboration with product & tech
✷ business-aligned design decisions
✷ end-to-end delivery from research to high-fidelity handoff
ux, ui & research
✷ ux/ui for web and mobile applications
✷ information architecture & user flows
✷ wireframing, prototyping & interaction design
✷ usability testing & iterative refinement
✷ data-informed design decisions
brand & visual systems
✷ brand identity & visual language
✷ marketing and communication systems
✷ design systems across web, app and marketplace
✷ art direction for digital experiences
✷ cross-channel consistency
Cross-functional collaboration
Workshop facilitation & co-creation
Clear documentation & handoff
Strategic thinking & problem-solving